Why Subscription Boxes are the Latest Product

 Wouldn’t it be cool to get a present that’s exciting because you don't know the contents? This is actually a business move that’s been a very good mix of surprise and gratification.

Subscription boxes are the answer here. This is one that’s changed the purchasing and the logic surrounding it. customers aren’t interested in owning, but they get access to assets or even different services. 

Originally, this was something only applicable to services, but now, people can get subscription boxes for practically anything, whether it’s clothing, cosmetics, or so much more.

Subscription boxes are packages that are delivered when you sign up for this, and they contain products or items that are otherwise hard for you to find.

There are two variants of subscription boxes, one of which offers the same kinds of products to every single customer, while the other offers a unique selection based on what the customer chooses to purchase.

While you’re working with boxes, you do need to make sure that you also have the packaging down. The contents will be protected, and also you want the packaging to have that wow effect that makes the unboxing experience unique, almost addictive in nature.

Some consumers are now becoming more attentive, so it’s important to be cautious, as the packaging needs to be made so that it’s sustainable environmentally, minimizing the wrapping of materials that’s cumbersome and not needed. 

Here are a few examples of the subscription boxes that are really gaining popularity. 

The Beauty Box 

There are tons of beauty products out there, but only a few have harnessed the buy box. 

One of them is the Italian company Abiby, which was started in 2018 by two very young entrepreneurs. This is a subscription service that provides customers with different cosmetics and novelties that are there.

With the packaging being like a briefcase, available in kraft corrugated fiberboard, and personalized with their logo in monochrome, it’s simple, minimalistic, and basic, but it does bring an anticipation that comes with the packaging that’s there. 

Reading Boxes 

While beauty isn’t for everyone, some people may also want to get a package specifically for reading.  This is something that more and more people are grabbing and Reading in Heels does offer this.

While it is a subscription box specifically for women to find the latest contemporary fiction writers, it also comes with different brand products both independent and luxury. 

The box is fancy, abut it not just contains a book, but also contains a few extra treats that you can enjoy as you curl up and read. 

The box contains a lid near the bottom and is one of the best things for you to use, as it offers a stylish, almost graphic sort of design that does resonate with the current audience.  It’s elegant, and with the logo in the background reproducing a refined sort of marble, this is one that’s good for enjoying books, and other material of all kinds. 

Food Boxes 

Finally, we’re going to talk about My Cooking Box, an Italian subscription box. The goal of this is to offer some unique Italian recipes without any waste, as they give you the ingredients.

This is a way to bring a little bit of Italian eatery and also bring this in an approach.

It’s literally shaped in a box that looks like home, in order to harness both practicality and simplicity, with the goal of this to convey the message that yes, you can cook just like a chef in your own kitchen. You just have to pick a recipe, and then get cooking! 

How Smarties Embraces Interactive Packaging

This new type of interactive packaging released a music creator, and this packaging was unique, and intriguing.

It’s basically a flute that’s reusable, and is used to craft music, and is branded with the Smarties logo on it.  This is something that’s also been made to be more sustainable, as Nestle does have the goal to be free of plastic and totally recyclable by the time 2025 rolls around. 

With the pandemic making launch schedules a little bit delayed, this doesn’t mean that the Echo agency hasn’t developed this product. They’ve had a chance to create a launch program, and one that’s a very structured offering for the business. 

Full sustainability is important, but they also highlight interactivity of the packaging. The experts of this have started to divide the products that are there into a couple of different types. These include the dreamer, the thinker, and finally the creator child, and they offer different didactic tools and methods for you to work with, and different means to use these items. 

The Account Director there at the Echo, Peter Cowie designed this because a lot of the children today are very independent, intelligent, and they have a quick stimulus response.  They do get bored easily because of this too. That means though, a better chance for brands to capture and boost the imagination of a child. This is through the creation of user experiences, especially on a tactile and other level for this. This satisfies curiosity and the need that’s innate and expressive. Smarties wants to carry out the mission of boosting the learning capabilities of children through the usage of interactive design and play as well. originally, they were asked to design this packaging specifically for the toy. But, through using Smarties, it increased the chances that people will buy this, and the teaching experience, educational value, and the engagement to this brand. This in turn, will bolster traffic to the online properties that they have.

This new flute also comes with a unique QR code that, once you’ve scanned this, does redirect the customers to a portal online.  This hosts a lot of resources that parents, and the like can look at. Some of these resources teach children how two play the instrument, while also enjoying the chocolate pralines that are in this. 

This was inspired by the style that smarties has, and it is a fun, playful form of brand identity that’s hitting the target audience, which is a child between the ages of 3 and 10. With this, echo created a portal that children can go and look at, filled with a bunch of rich, intriguing contents. 

Some of them include the following: 

• The brand’s history 

• The evaluation system for helping parents understand, and the best means to propose this.

• Downloadable and printable forms of music sheets so children can learn to play 

• Interactive pages where a child can click on the notes, creating a corresponding sound.

• Tutorials and videos on how to play the instrument 

What we can learn from this case study is that, in order for a packaging to be truly innovative, you need materials that are recyclable in order to reduce the environmental impact.

The second thing is that packaging is a hub, in order to engage a customer by fostering the interactions that a company has with them, inspiring loyalty.

Finally, the packaging that’s tailored to the audience and created with consistency and the values that are distinct on this brand is a very powerful tool for marketing and usage as well. 

The ABCs of Packaging

 There are a few things that can take your packaging to the next level. We call all of them the ABCs, and here, we’ll go over the best way to get the most out of each of these. 

A-Absolutely Tailor-Made 

This is basically making sure that the packaging fits the brand. Choose the right boxes, bags, and the like to fit these items without leaving space that’s not necessary. A lot of times, the shipping costs also depend on the volume, the size of this, and your weight.  

You can even also consider custom inserts and the like, which is good for keeping a product stuck in place.

Try out different boxes that fit the items that you have. You should make sure that these are standard, as much as possible. It’s cool, because most packaging companies offer you the chance to order one to start, or hundreds of thousands if you need them. You can test them on limited runs, or larger scale runs that you can enjoy. 

B-Beautiful, While also Functional 

Packaging and shipping is important for the protection of these products, but you also want to make sure the packaging is memorable, in order to boost brand loyalty. 

The one who completes the order will get their package. You want to as well ensure that the package represents how unique the product that’s purchased is. 

It can be one with a simple design, such as one that has a couple of colors, or even just white with a small logo on it.

If you want to make it extra, you can add embellishments, including patterns, golds, and silver foils, and so much.

You also want to choose the right type of medium for this. if you want something that’s lightweight, cardboard or kraft paperboard might be good.

For anything heavy or fragile, going with corrugated and cardboard that’s firm might be good for a lot of things.

If you have items that might cause stains and grease, go for polythene to get the best results. 

You want to make sur that the packaging enhances the experience of unboxing, building brand loyalty and boosting the experience of this as well. 

C-Creative, but also Reusable 

Creative options are great for boosting the identity of the brand, setting it apart from the others. This is cool, because you can even make packaging go viral in a lot of cases.

With packaging, the sky’s the limit, and the real thing that’s stopping you is the creativity and the imagination that’s there.

The graphics that you use for this are totally customizable, and the sizes of this can be adjusted up to 1/10 of a millimeter, and this can equal up to a billion different combinations for you to try out, which is pretty cool.

One thing that you will want to look at is recycling. The shipping and your packaging doesn’t have to ender after the contents get taken out of them.

You can make these easy to recycle with simple instructions for how to toss. You can also set it up so that the items are used for other things. Maybe it can be converted into a pet bed, a container to sew and cut, or other little uses.  Consider all of these when you're choosing a means to use this. The right options for this can give you a whole multitude of different ways to get the most out of this. 

Follow the ABCs, and change your packaging in order to fix this, so that you’re able to get everything necessary and different customizations as well.