Showing posts with label product packaging. Show all posts
Showing posts with label product packaging. Show all posts

Friday, 14 April 2017

Using Poly Mailers For Branding


Shopping trends have changed drastically in the recent decade. More people have turned to online shopping in these years. That is why it is crucial to make your brand ready to serve online orders. One of those ways is to select the right packaging supplies. Using packaging supplies that secure your product during transit is only a part of the online selling procedure. You have to make sure that those supplies also tell your brand story.

One of the materials used for packaging the products to serve online orders is a poly mailer. Unfortunately, not many companies are familiar with the poly mailer’s branding advantage. They do not know that it is possible to customize a poly mailer the way they want. They are also unfamiliar with this mailer’s potential to advertise their brand. In this article, we are here to tell you that a poly mailer is much more than just a product packaging material. It can prove to be an online marketing tool for your brand. You can choose from different sizes of poly mailers, add your logo, and use your preferred branding design.

The material these mailers are made from is coextruded plastic, which is usually a recyclable material. These mailers consist of two sheets, which tend to give the material a sharp and balanced appearance and optimum strength. The outer film consists of LDPE, which allows for vibrant and detailed printing of designs, text, shapes, and patterns. It has adequate shine and flexibility. The interior layer consists of HDPE, which adds to the strength and durability of the poly mailer. Since these mailers do not resist any vibrant printing method, you can bring any bold colors and designs that may help your brand stand out.


Now, you may wonder why not use a corrugated box as it continues to be a standard packaging material across businesses and industries. The fact of the matter is that poly mailers have started replacing cardboard boxes where dunnage and void-filling are the points of concern. Suppose you have a small product for which even a small box is large enough to increase its shipping footprint. Or let’s suppose that your product is not that fragile to require a cardboard box, such as clothing and fabrics. In such scenarios, you can safely choose a poly mailer to package your products. Not only will it help you get all of the advantages mentioned above, but you will also be able to reduce your package size.

Here are some benefits of using poly mailers.

  • Waterproof and durable
  • Resistant to tears and punctures
  • Cheaper than most other packaging materials used in the industry
  • Lower labor costs
  • Lower shipping costs
  • Feature double peel and seal, making customer returns quite easier
  • Can be used for product marketing and branding

Before deciding to use poly mailers for your packaging applications, make sure to discuss everything with your packaging vendor. You can discuss whether or not using poly mailers is the right choice for your product and business. You can also ask for the most reliable mailers.

Tuesday, 10 November 2015

How Barcoding Helps Packaging

In our world, we have a lot of options for packaging.  There are a lot of different ways to use your packaging to display some aspects of the box. One thing is barcodes.  A barcode is basically a small little brand that’s on there, usually with some numbers, and they’re put on boxes to help showcase the logistics, and the information about the product when you scan this. This is important to have on hand when you’re going through the consumption process, including the storage, and the process of distribution.

In our digital era, the best way to use this is on the packaging that’s there, offering some self-adhesive types of labels that offer an advantage over the normal flexographic printing that you use in the industry. It also reduces the inventory on the boxes, and it offers some different flexibility in terms of the formatting changes for the lines, decreasing the complexity of the process of coding, and also maximizing your warehouse space, saving you a lot of money. In a sense, barcoding is a tool that offers a secure, and really reliable sort of process for you to use.

How it’s done 

So how are barcodes made? The first thing that’s done is you get your package, and the information about the product that you want to put in there. Then, you take this out, and you put this inside a database of different types of products that you are selling. From this point, you then put it on the packaging.


One of the most popular ways is through inkjet printers. Many companies add this to incorporate images, some texts, and also other content that definitely has a density that’s very contrasting, and it’s one that definitely works best on boxes.

That’s because boxes have a strong substrate that can really shine. These, of course, will definitely help with ensuring that you’re able to provide the proper sorts of printing on there without possibly messing up the packaging.

There are also those that are great to use with UV ink as well. UV ink is actually an ink that’s put on these boxes through UV lighting, and it’ll stick there. These are great for secondary packaging, and then there are other types. 

The Benefits of Barcodes 

Barcodes are great for a variety of different treasons.



For starters, barcodes are simple to print on there but they tell you everything that you need to know about this. different retailers and databases incorporate barcodes, so that when you scan it, the product is right there.

Imagine that you’re trying to have people buy an item, and you have to manually put each and every single code that corresponds to an item in there.  that of course, takes forever, but a barcode offers a unique spin on things, making them even better for you too.

There are also other benefits too.  One of them is inventory. Many retailers have barcodes for all of their items that are put into fulfillment centers and databases. Rather than just displaying just the product information, this also talks about how much stock is present with this.



In the event of low stock on an item, the barcode can say this.  when people purchase these, the barcodes start to show a number that’s decreasing. When the stock gets slow, this can prompt the retailer to order more, so that fulfillment doesn’t stop.

Bar codes offer a variety of benefits, and it’s great for cardboard packaging, not just because of simplicity, but there flexibility and usage of this as well.


Tuesday, 16 September 2014

Tips to Make a Good Unboxing experience

Whether you’re seeing customers directly or sending this, you’re sending them an experience, not just a few items. That means, you’ve got to make the unboxing experience great for them, and give them something eye-catching, and good to use.

With social media really pushing for the unboxing that’s done with this, packaging of products are vital to success, and creating the right unboxing experience is vital. Here, we’ll give you the secrets to creating unboxing experiences that’ll definitely offer a successful business. 

Get Branded Packaging 

Branded packaging is one that offers you a chance to look better than the other guys. Custom packaging, such as boxes, tissue paper, and even cards thanking the person are great for unboxing things.

Adding different branding and the like offer ways to create a better, more rewarding kind of packaging that’s there. Try not to be too annoying with the branding, but make sure at least the name and the logo is on there. The packaging is something that does help with the retention of customers, and it does boost loyalty, so if you choose to invest, that’s a very wise idea.

If you can only get small amounts, you should also consider the color of your brand, utilize it with this, and try to incorporate it in the inserts such as tissue paper and the like. 

Give them Other items 

People love to have freebies, so incorporate this into there. Free samples, thank-you cards, and even coupons and other personalized touches add a better packaging experience for those out there. This is good because it shows customers that there is indeed a person behind the things that they’re getting offering a closeness to the brand via the packaging. Adding little tokens as well such as teabags and the like are great for building a good purchase that’s there. 

Other packaging that’s there also gives you a chance to improve the packaging, and some of the products that you have. 



Don’t Be complex 

While you are trying to create a unique experience, too complex is very real, and if you offer too complex, it’s way too much, and it can be overkill. If you’re sending them tons of trinkets when they get the package, it’s overwhelming.


You want to balance out the free stuff, with the rest of the packaging, so you’ll want to make sure you craft it with that in mind.

Be Sustainable 

This is a buzzword that you hear all the time, but creating packaging that is sustainable is really good for most brands. It shows customers that you care about the planet, and want to reduce some of the harm that businesses do. It also gets customers to do their part too. Sustainability of the packaging has started to grow over the years, and you can get them in different ways. From mailers that you can compost, to even packaging peanuts that are biodegradable, there are tons of great ways to get a sustainable packaging experience. 



Align it Correctly 

Finally, align everything so that it looks good. That way, it creates unboxing that’s good for people.

Don’t shove it in there haphazardly. That looks super unprofessional, and it doesn’t create a good message. Try to make it so it looks like you  cared about the experience, before you put the items in there. make it neat, make it pleasing, and show to the customers that you do care about the brand.

There are tons of great ways to improve your packaging, and you can create unboxing experiences that’ll get your brand name on the map too!


Saturday, 9 November 2013

The Advantage of Eco-Friendly Packaging

If you're someone who cares about the environment, then you’ve probably heard a little bit about sustainable, or eco friendly packaging. You might wonder what's so special about this. the prices may say otherwise, and you're not sure if this is the correct packaging to use. Well, for a lot of customers, they actually base their preferences for packaging on this.  If you're someone who is a retailer that's trying to get into eco-friendly packaging, you’re not alone. Here are some of the advantages of eco-friendly packaging to check out.

What is eco friendly packaging 

Eco Friendly packaging, simply put, is basically packaging that’s designed in order to show that you're being less wasteful with the packaging that you have.

In our world, we use a lot of packaging that’s really unnecessary. Look at the packages that you get, and how much extra filler and useless items they add. Also, look at how much plastic is used. Plastic is currently invading our oceans, and the problem is, when we use too much plastic, the rest goes into the oceans, causing animals to get trapped in this. It's a major problem for a lot of people, and it can definitely be a big problem.

There are now new types of packaging that actually reduce the use of plastic, creating a better place for people. This packaging is being used even more than ever before, in order to help with making it so that it looks better. But the thing is, eco-friendly packaging isn’t just using less plastic, it’s also using less additives too.  The inks in traditional packaging have a variety of different additives to this, and they’re petroleum-based, which is not good for the environment.  There are now organic inks that come with soy-based or water-based inks, and they are made with more organic compounds, so you’re not worrying as much as about the VOCs or the volatile organic compounds, that’ll harm the entire environment. 

If you’re looking to save the planet, and also reduce the resources that you’re using, it’s imperative that you consider the use of eco-friendly packaging.

The Benefits 

If you’re someone interested in eco-friendly packaging, then you’re not alone.  You’re going to definitely improve the way that customers regard you, and your space.



With eco-friendly packaging, you're seen less as a company that is wasteful, and more as a company that cares about the environment. That can go far, especially with more and more people from Gen Z and millennials, who are a little bit concerned about the overall consumption.

It also ultimately saves you money. Think about it, you’re wasting less packaging, and less plastic. Those are resources that do cost money in many cases, and they can be quite troublesome if you’re not careful. By investing in packaging that’s eco-friendly, you’ll be able to, with this, create a beneficial experience, and one that people will love.

Finally, people will talk about it, especially on social media. Being seen as a sustainable company that's also eco friendly is like gold in this day and age, and you’ll be able to, with eco friendly packaging, tap into that market. When you waste a lot less, you’re saving some money, and also making more money, because people are able to see that you're a trustworthy company that really shines.



With that said, take a bit of time and look at the different kinds of eco friendly packaging that you can get, and you’ll be able to, with this, create the ultimately eco friendly experience that you can, so that you’ll be able to build with this, an amazing result, and more customers than before!


Tuesday, 10 July 2012

Cookie Packaging

 When you’re packaging cookies, you want to make sure that they are nice. 

A lot of cookie sellers like to really change their way of making it look, and with these cookie packaging ideas, you’ll be able to print out and get the packaging that you need. 

The first thing to consider is the size. On average, most people will buy these cookies in sets of 8 or 12, but some manufacturers and companies have started to find that two package cookie ideas are actually good too. This is because when they buy them, it’s enough of a sweet treat to try, and they’ll be able to come back for more.

Now, as for the box, there are a few ways to do this, but on average, hinged lids are the best way to do it.  It offers a simple way for you to open up and have the cookies, and also put them back if you don’t want to eat them at the moment. A lot of times, people who like hinged lid boxes also start to realize that, as they buy more cookies and packaging, that it’s easier than ever before these days to get the different types of cookies that are out there. 


Now as for the graphics, it ultimately depends what’s cool about these cookie boxes, so that they start out with a white background to begin, and then, you can add a fun sort of flair and text offerings to this. 

We like with these cookie boxes, that you can add the number of different cookie packaging that are on there. for instance, if you like to have three cookies in there instead of two, we can help you make this happen with our variety of different flavors. 

The other nice thing about this, is that there is plenty of room for you to put your name and logo, so if you Nat to have that on full display for a lot of people to see, well you’re in luck, because that’s totally spoonbill and easy to do with these boxes, and very fun to put together in its own unique manner. 



Then, there are other details to choose from. You can have the sides of the boxes in white, which is fine if you wish to save some costs, or you can offer a different color along the sides, like brown or something else, and they really enhance the way that they look, building the best means for you to get this all started, and underway as well. 

Finally, each of these boxes all come with little slots and spaces big enough to add some paperbacks to the boxes, a nice little place to house and cushion the cookies. What’s more, is that with these fillers, you can make these big enough for you to fit multiple cookies into an area, perfect for orders of certain flavors. 



All of these products are printed with a digital four color process, to really enhance the graphics that you wish to have on your cookies and other products. The result of this is that you’ve got a very sleek, and very exact design that you will be able to love.  It does make a difference, and you’ll be able to, with these changes, bolster and improve your own personal wellness and other aspects that come along with this.

If you're stumped on the right types of boxes for the cookies that you have, then look no further than these, and see for yourself just what they offer, and the benefits of this product and its packaging for you.


Custom Prints Fading Too Fast?

Ever put your logo on a poly bag, only to see it smear or peel off when it gets wet? It’s so frustrating—your brand’s big moment looks slopp...