Rigid Vs. Flexible Packaging

Both rigid and flexible packaging are great for protecting items that are stored, used in transit and at your home.  There are different similarities, offering barriers of protection between the users of such, and the products as well. But, despite each of these similarities, the packaging that’s used for this does have certain benefits and unique aspects.  What’s the difference though?

Rigid Packaging 

Rigid packaging is one that uses materials that are durable and strong, and usually help to contain a wide variety of products that are there. They’re made to avoid snapping, curving, or even getting broken and messed up. Glass, cardboard, hard plastics, and metal are all examples of this.  This is something that typically is used mostly with products that are fragile, offering the best structural integrity, while also being pushed to different hands of users.  You can also use this for cans, glasses, boxes, and even bottles of water too! 


This type of packaging is incredibly durable, offers the best protection possible, and then, it also contains a luxury finish. The disadvantages of this are that they do require space, offer a much larger shipping cost, and it can be less cost effective. 

Flexible Packaging 

Then what about flexible packaging. This is packaging that does move with the product, is not fixed, and tends to be a bit softer. It wrapped a bit around other products, and a lot of people like this for various items that they can share with others. This one is used in a lot of cases in the form of little mailer envelopes, flexible pouches, and the like. 

People love flexible packaging because it saves a lot of space and tends to be a lot lighter.  It’s also a lot cheaper, as they are lighter. This will save you money on the costs of the packaging, but also will save you money on shipping too. 



Flexible packaging also tends to be a little more eco friendly, except in the case of anything with plastics, as they usually tend to be less eco friendly. However, they also don’t take up a ton of space, saving you money on emissions. They also have some of the best marketing that’s out there, and it’s easier to offer branded kinds of printing. While you can with boxes, it’s a bit more limited with glass types of packaging.

The biggest disadvantage is that there is far less protection, so if you don’t need the protection, by all means, do this. It also may cause the flavor to be compromised because of the flexible types of packaging. So if you have food that you’re worried about spoilage with, you might want to choose something different. 

Examples of Such 

Here are some examples of this type of packaging. Examples of rigid packaging do include: 

  • Cardboard boxes 

  • Jars made of glass 

  • Bottles made from glass 

  • Plastic bottles and containers 

  • Metal tins for canned goods. 

  • Cans used for personal care products 

Flexible packaging materials include: 

  • Various bags made of plastic for chips and small snacks 

  • Pouches made of plastic are used for candy bars. 

  • Bubble wrapping used for protecting different items 

  • Paper bags for cookies and other goods 

  • Foil packages for coffee 

  • Heat shrink film for protecting electronics and the like 

Both of these are good options for packaging, and there are benefits and drawbacks to both of these.



The best way to determine what to use, is to ask your vendor what they would recommend, and from there try out the packaging and see if it will help protect the items too.


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