Thursday, 15 June 2017

Gases Used In Modified Atmosphere Packaging


You may find it interesting that gases are used in food packaging, and not all packages contain the same gases. You may have seen food packages with empty spaces. Most people think of these spaces to contain air. But the fact of the matter is that these spaces contain gases. Food packaging companies remove air from these packages and fill up some specific gases to protect the main products.

The process of replacing air with gases in food packages is known as modified atmosphere packaging, also known as MAP. In this article, we will discuss gases used in MAP.

The process of MAP usually aims for replacing oxygen with a specific gas or mixture of other gases to help protect food and slow down its spoilage. Factors that contribute to spoilage include the following.

  • Microorganisms
  • Enzymes
  • Oxidation
  • Light exposure
  • Parasites, rodents, and insects
  • Physical damage to the product
  • Temperature
  • Time

Producers have been using gases to help prevent spoilage caused by these factors. Regardless of which gas you use for MAP, the purpose is to enhance food preservation. These food-grade gases, combined with packaging materials, can help prevent food spoilage caused by one or more of the factors mentioned above. It is pretty interesting to note that most gases used in MAP exist in the atmosphere. The air we breathe in consists of 21% of oxygen, 78% of nitrogen, 0.9% of argon, and 0.1% of multiple gases, including nitrous oxide, carbon dioxide, ozone, methane, and other trace gases.

Now, let’s discuss some gases used in food packaging and modified atmosphere packaging.

Nitrogen (N2)

This gas exists in the air we breathe in. Packaging companies extract this gas from the air and use it for modified atmosphere packaging. This inert gas is tasteless and odorless, and it is used for displacing air from food packaging. In other words, this gas is more like a filter gas. This gas is commonly used for packaging potato chips, cereals, and other dry products such as cocoa powder, powdered milk, coffee, and nuts. It is also used as a filter gas for beverages, including soft drinks and mineral water.


Carbon dioxide (CO2)

Using carbon dioxide in food packaging contributes to slowing down oxidation. Nonetheless, foods with moisture can absorb carbon dioxide inside the package, and it can result in the package collapsing. That is why food packaging companies mix carbon dioxide with nitrogen to prevent CO2 from getting absorbed into food products. CO2 also slows down the production of bacteria, yeast, and microorganisms. This gas is most commonly used for the carbonation of sodas. This gas is also used in the packaging of hard cheese and yogurt.

Carbon monoxide (CO)

This gas is colorless, odorless, tasteless, flammable, and toxic. That is why the use of this gas in food packaging is not allowed in every region of the world. Companies that use this gas use it in very small proportions to prevent its adverse effects. It is most commonly used to prevent the spoilage of meat.

If you are a food company and want to use gases to prevent spoilage of your products, you can use these gases with the help of special equipment. You may need to discuss everything with your packaging vendor in this regard.

Friday, 14 April 2017

Using Poly Mailers For Branding


Shopping trends have changed drastically in the recent decade. More people have turned to online shopping in these years. That is why it is crucial to make your brand ready to serve online orders. One of those ways is to select the right packaging supplies. Using packaging supplies that secure your product during transit is only a part of the online selling procedure. You have to make sure that those supplies also tell your brand story.

One of the materials used for packaging the products to serve online orders is a poly mailer. Unfortunately, not many companies are familiar with the poly mailer’s branding advantage. They do not know that it is possible to customize a poly mailer the way they want. They are also unfamiliar with this mailer’s potential to advertise their brand. In this article, we are here to tell you that a poly mailer is much more than just a product packaging material. It can prove to be an online marketing tool for your brand. You can choose from different sizes of poly mailers, add your logo, and use your preferred branding design.

The material these mailers are made from is coextruded plastic, which is usually a recyclable material. These mailers consist of two sheets, which tend to give the material a sharp and balanced appearance and optimum strength. The outer film consists of LDPE, which allows for vibrant and detailed printing of designs, text, shapes, and patterns. It has adequate shine and flexibility. The interior layer consists of HDPE, which adds to the strength and durability of the poly mailer. Since these mailers do not resist any vibrant printing method, you can bring any bold colors and designs that may help your brand stand out.


Now, you may wonder why not use a corrugated box as it continues to be a standard packaging material across businesses and industries. The fact of the matter is that poly mailers have started replacing cardboard boxes where dunnage and void-filling are the points of concern. Suppose you have a small product for which even a small box is large enough to increase its shipping footprint. Or let’s suppose that your product is not that fragile to require a cardboard box, such as clothing and fabrics. In such scenarios, you can safely choose a poly mailer to package your products. Not only will it help you get all of the advantages mentioned above, but you will also be able to reduce your package size.

Here are some benefits of using poly mailers.

  • Waterproof and durable
  • Resistant to tears and punctures
  • Cheaper than most other packaging materials used in the industry
  • Lower labor costs
  • Lower shipping costs
  • Feature double peel and seal, making customer returns quite easier
  • Can be used for product marketing and branding

Before deciding to use poly mailers for your packaging applications, make sure to discuss everything with your packaging vendor. You can discuss whether or not using poly mailers is the right choice for your product and business. You can also ask for the most reliable mailers.

Sunday, 29 May 2016

Why Subscription Boxes are the Latest Product

 Wouldn’t it be cool to get a present that’s exciting because you don't know the contents? This is actually a business move that’s been a very good mix of surprise and gratification.

Subscription boxes are the answer here. This is one that’s changed the purchasing and the logic surrounding it. customers aren’t interested in owning, but they get access to assets or even different services. 

Originally, this was something only applicable to services, but now, people can get subscription boxes for practically anything, whether it’s clothing, cosmetics, or so much more.


Subscription boxes are packages that are delivered when you sign up for this, and they contain products or items that are otherwise hard for you to find.

There are two variants of subscription boxes, one of which offers the same kinds of products to every single customer, while the other offers a unique selection based on what the customer chooses to purchase.

While you’re working with boxes, you do need to make sure that you also have the packaging down. The contents will be protected, and also you want the packaging to have that wow effect that makes the unboxing experience unique, almost addictive in nature.

Some consumers are now becoming more attentive, so it’s important to be cautious, as the packaging needs to be made so that it’s sustainable environmentally, minimizing the wrapping of materials that’s cumbersome and not needed. 



Here are a few examples of the subscription boxes that are really gaining popularity. 

The Beauty Box 

There are tons of beauty products out there, but only a few have harnessed the buy box. 

One of them is the Italian company Abiby, which was started in 2018 by two very young entrepreneurs. This is a subscription service that provides customers with different cosmetics and novelties that are there.

With the packaging being like a briefcase, available in kraft corrugated fiberboard, and personalized with their logo in monochrome, it’s simple, minimalistic, and basic, but it does bring an anticipation that comes with the packaging that’s there. 

Reading Boxes 

While beauty isn’t for everyone, some people may also want to get a package specifically for reading.  This is something that more and more people are grabbing and Reading in Heels does offer this.

While it is a subscription box specifically for women to find the latest contemporary fiction writers, it also comes with different brand products both independent and luxury. 



The box is fancy, abut it not just contains a book, but also contains a few extra treats that you can enjoy as you curl up and read. 

The box contains a lid near the bottom and is one of the best things for you to use, as it offers a stylish, almost graphic sort of design that does resonate with the current audience.  It’s elegant, and with the logo in the background reproducing a refined sort of marble, this is one that’s good for enjoying books, and other material of all kinds. 

Food Boxes 

Finally, we’re going to talk about My Cooking Box, an Italian subscription box. The goal of this is to offer some unique Italian recipes without any waste, as they give you the ingredients.


This is a way to bring a little bit of Italian eatery and also bring this in an approach.

It’s literally shaped in a box that looks like home, in order to harness both practicality and simplicity, with the goal of this to convey the message that yes, you can cook just like a chef in your own kitchen. You just have to pick a recipe, and then get cooking! 


Wednesday, 18 May 2016

How Smarties Embraces Interactive Packaging

This new type of interactive packaging released a music creator, and this packaging was unique, and intriguing.

It’s basically a flute that’s reusable, and is used to craft music, and is branded with the Smarties logo on it.  This is something that’s also been made to be more sustainable, as Nestle does have the goal to be free of plastic and totally recyclable by the time 2025 rolls around. 

With the pandemic making launch schedules a little bit delayed, this doesn’t mean that the Echo agency hasn’t developed this product. They’ve had a chance to create a launch program, and one that’s a very structured offering for the business. 

Full sustainability is important, but they also highlight interactivity of the packaging. The experts of this have started to divide the products that are there into a couple of different types. These include the dreamer, the thinker, and finally the creator child, and they offer different didactic tools and methods for you to work with, and different means to use these items. 

The Account Director there at the Echo, Peter Cowie designed this because a lot of the children today are very independent, intelligent, and they have a quick stimulus response.  They do get bored easily because of this too. That means though, a better chance for brands to capture and boost the imagination of a child. This is through the creation of user experiences, especially on a tactile and other level for this. This satisfies curiosity and the need that’s innate and expressive. Smarties wants to carry out the mission of boosting the learning capabilities of children through the usage of interactive design and play as well. originally, they were asked to design this packaging specifically for the toy. But, through using Smarties, it increased the chances that people will buy this, and the teaching experience, educational value, and the engagement to this brand. This in turn, will bolster traffic to the online properties that they have.

This new flute also comes with a unique QR code that, once you’ve scanned this, does redirect the customers to a portal online.  This hosts a lot of resources that parents, and the like can look at. Some of these resources teach children how two play the instrument, while also enjoying the chocolate pralines that are in this. 



This was inspired by the style that smarties has, and it is a fun, playful form of brand identity that’s hitting the target audience, which is a child between the ages of 3 and 10. With this, echo created a portal that children can go and look at, filled with a bunch of rich, intriguing contents. 

Some of them include the following: 

  • The brand’s history 

  • The evaluation system for helping parents understand, and the best means to propose this.

  • Downloadable and printable forms of music sheets so children can learn to play 

  • Interactive pages where a child can click on the notes, creating a corresponding sound.

  • Tutorials and videos on how to play the instrument 

What we can learn from this case study is that, in order for a packaging to be truly innovative, you need materials that are recyclable in order to reduce the environmental impact.



The second thing is that packaging is a hub, in order to engage a customer by fostering the interactions that a company has with them, inspiring loyalty.

Finally, the packaging that’s tailored to the audience and created with consistency and the values that are distinct on this brand is a very powerful tool for marketing and usage as well. 


Sunday, 8 May 2016

The ABCs of Packaging

 There are a few things that can take your packaging to the next level. We call all of them the ABCs, and here, we’ll go over the best way to get the most out of each of these. 

A-Absolutely Tailor-Made 

This is basically making sure that the packaging fits the brand. Choose the right boxes, bags, and the like to fit these items without leaving space that’s not necessary. A lot of times, the shipping costs also depend on the volume, the size of this, and your weight.  

You can even also consider custom inserts and the like, which is good for keeping a product stuck in place.

Try out different boxes that fit the items that you have. You should make sure that these are standard, as much as possible. It’s cool, because most packaging companies offer you the chance to order one to start, or hundreds of thousands if you need them. You can test them on limited runs, or larger scale runs that you can enjoy. 

B-Beautiful, While also Functional 

Packaging and shipping is important for the protection of these products, but you also want to make sure the packaging is memorable, in order to boost brand loyalty. 

The one who completes the order will get their package. You want to as well ensure that the package represents how unique the product that’s purchased is. 

It can be one with a simple design, such as one that has a couple of colors, or even just white with a small logo on it.

If you want to make it extra, you can add embellishments, including patterns, golds, and silver foils, and so much.

You also want to choose the right type of medium for this. if you want something that’s lightweight, cardboard or kraft paperboard might be good.



For anything heavy or fragile, going with corrugated and cardboard that’s firm might be good for a lot of things.

If you have items that might cause stains and grease, go for polythene to get the best results. 

You want to make sur that the packaging enhances the experience of unboxing, building brand loyalty and boosting the experience of this as well. 

C-Creative, but also Reusable 

Creative options are great for boosting the identity of the brand, setting it apart from the others. This is cool, because you can even make packaging go viral in a lot of cases.

With packaging, the sky’s the limit, and the real thing that’s stopping you is the creativity and the imagination that’s there.



The graphics that you use for this are totally customizable, and the sizes of this can be adjusted up to 1/10 of a millimeter, and this can equal up to a billion different combinations for you to try out, which is pretty cool.

One thing that you will want to look at is recycling. The shipping and your packaging doesn’t have to ender after the contents get taken out of them.

You can make these easy to recycle with simple instructions for how to toss. You can also set it up so that the items are used for other things. Maybe it can be converted into a pet bed, a container to sew and cut, or other little uses.  Consider all of these when you're choosing a means to use this. The right options for this can give you a whole multitude of different ways to get the most out of this. 

Follow the ABCs, and change your packaging in order to fix this, so that you’re able to get everything necessary and different customizations as well.


Thursday, 3 March 2016

What a Packaging Engineer Is

If you’re looking to take your packaging to the next, amazing level, you’ll want to see a packaging engineer. Packaging engineers are known for their unique eye on design, and also balance out the variables such as issues with the supply chains, the costs of materials, even marketing.  This information gets synthesized in order to ensure that you get the best packaging that you can. 

Brands may need more durable levels of packaging, and one that will withstand the shipping that’s there. it also promotes the luxury products that are there, with a unique and chic design. Packaging engineering lets you find these materials, and also processes them to meet the criteria, while maintaining lower costs. 

What they Do 

When you are a packing engineer, the goal is to design the packaging right from scratch, properly optimize the current packaging, or launch products with brand-new designs. These are the focal responsibilities and worth looking at. 

Minimally, they must: 

  • Test the materials. 

  • Plan these logistics. 

  • Design the packaging 

  • Ensure their compliance with ISO regulations 

  • Improve sustainability 

  • Communicate with the manufacturers. 

Packaging engineers are great for a variety of reasons, and we’ll also tap into those reasons here. 

Reduces the Costs of Packaging 

Materials that are used showcase one of the biggest expenditures in businesses. 

For a packaging engineer, you can make sure that brands replace the materials which are expensive with some alternatives that are cost-effective and get rid of the issues in the supply chain that’ll lead to boosted costs. 

For example, if the supply chain is relying on raw materials from a different country, and let’s say they raised tariffs recently, packaging engineers can look for different locations to source these materials. 

Even the smallest of discrepancies in the costs per unit do add up to huge savings at a scale. Counting on this offers you a chance to keep the brand image while lowering the costs. 



Improves the Packaging Design 

It’s hard to stay abreast of the current marketing trends, but a packaging engineer can advertise to the departments, in order to ensure that the packaging appeals to the demographic targeted and looks good on the shelf. 

Between the beauty and durability that’s there, it can be hard to create a balancing act. However, with a packaging expert, it’s possible. 

Packaging engineers solve the creative problems that go past graphic design, incorporating the materials, marketing psychology, and various macroeconomic trends that are there. 

Improves Retail-Ready Packaging 

Fi you have shelf space that’s limited, it can make getting products into the stores there a large and demanding ordeal for a lot of people. Another thing that’s different is that the stores have unique requirements for packaging. 

The cool thing with ecommerce is that if you stay abreast of these, it makes putting it on the shelf easier. However, if you don’t know this, then you’re going to have problems. Luckily, with packaging engineers, you can look at different scenarios, and find the right packaging for every single one. 



The Best Packaging solutions 

In the world of ecommerce, there are now more opportunities for a business to reach and captivate various audiences. It also does mean that there is a chance the packaging can be transported around and get wrecked in the process. 

You need product safety, especially if you have special products. Packaging engineers can create the right solutions that prevent your goods from being damaged. 

The cool thing with packaging experts is that, with their large array of knowledge, these engineers can talk to teams to get the ideal designs.


Thursday, 26 November 2015

Packaging for Changing Worlds

Our packaging is ever-changing, especially with the needs of customers and trends that happen globally becoming very complex. You do need to understand the demands of a consumer, which might include more eco-friendly forms of expectations. Choosing the right packaging that allows you to meet these needs is important. 

If you’re trying to adjust this packaging to meet the requests of a client, there are various methods to achieve this.  The change to improve the preferences of customers is vital.  Here, we’ll go over the different ways packaging is changing. 

Need for Sustainability 

These days, being sustainable is important. With the environment breaking down, and global warming being a huge part of this, more eco friendly forms of packaging that lower the impact on the environment, contributing to greener actions is nigh. 


Many people want sustainable packaging because it does decrease pollution that’s there especially if you can offer recyclable products.  This is something that’s good for ensuring that it doesn’t harm the environment. 

Being Convenient 

The demand for convenience isn’t going to stop. Many consumers want this type of packaging that’s simple for them to open, and won't require excess tools in order to do this. They also expect the packaging to be lightweight, easily carry itself, and also doesn’t require them to have to use excessive force to open it. 

With more clients being on the lookout for easily recycled and reused packaging, this is important. Packaging that’s recycled does contribute overall to a better environment, as it does improve the reusability of packaging.


 

Whether a customer wants to return this, or if they want to just toss it without regrets, offering reusable packaging is good for convenience. 

More Ecommerce 

With more and more people getting into ecommerce, this also means that they’re looking for better shipping. 

They want good shipping that’s not super expensive. They also want packaging to go from point A to point B without it being damaged. Companies will ship and pack these products over longer periods of distance and will use durable packaging that’s industry-grade supplies. 

Customers don’t want to eat at the costs, and the right solutions offer a packaging that won’t be too hard on their wallets. 

How they’re responding to this 

With more packaging companies responding to these needs, there are different methods that’ll be used to satisfy the clients and offer the best packaging solutions. Here are a few ways that they’re doing this. 

Being Agile 

Many companies are looking to work with agile, flexible packaging. This allows for companies to change these solutions, planning accordingly with the market shifts. 

With more and more market changes and demands happening, it’s imperative to make sure that these are happening. 

Agile packaging might require you using Paper Bubble solutions, rather than plastic, in order to meet the needs for more sustainable forms of packaging. They may also look towards compostable pouches for food, instead of the more unsustainable ones, especially when working with eco-conscious audiences. 

Staying one step ahead is important. 



Being innovative 

Innovation is going to be your best friend, as more and more customers are adapting to this. 

Through innovation, packaging and their companies are offering new concepts for designs, which address the pain points. 

With more and more technology being used, innovation is definitely being embraced. This also offers more advanced solutions to meet the demands of customers. 

For instance, many may work alongside experts for a lot of packaging solutions, including paper air pillows, in order to be sustainable while protecting these packaging products. 

These are some of the ways companies are adapting to consumer needs. 


Custom Prints Fading Too Fast?

Ever put your logo on a poly bag, only to see it smear or peel off when it gets wet? It’s so frustrating—your brand’s big moment looks slopp...