Why Protective Packaging is Necessary for Unboxing

If you’re not sure what unboxing is, don’t feel bad. You can see it online, just by going to YouTube. There are thousands and millions of results of people literally recording them opening packages. This can improve the first impressions one has for the brands that they have. 

Here are different ways to use protective packaging, in order to make the unboxing experience better than ever. 

Makes your Unpacking Easier 

The right protective packaging makes the unpacking better. You don’t want to hide the smaller items in bubble wrap and foam, but instead, you want to make it so that customers can find everything that they need. They don’t want to look around to find what they need. You want the correct balance of packaging to protect this. 

If you hear sounds of the product moving in the box, that means you’ll have to add more. If you don’t, then you should be good.  You should also make sure to choose items that work for you, to protect everything as it is shipped. 

Preventing Damage 

You also have a higher risk of shipping damage that happens whenever you use wrong protective packaging. For instance, different electronics need some anti-static foam or bubble wrap. Without this, it’ll crate electrostatics discharge. This is dangerous to the workers that handle the package, but also the items that are inside.  You don’t want to make it so that the product doesn’t work, so make sure that you use foam or bubble wrap that prevents this discharge from being a problem. 

If your packages are difficult to open, you also might want to look at the packaging, as if it’s annoying for you to open, then it’s annoying for them to open. The best type of packaging will protect this, with bonus points if the materials look good and also show up well when showcased on social media. 

If you’re not sure about the best protective packaging for the situation you have, we can help you with this. 

Attract the Customers Online 

Do you look at your phone before you buy this product in a store? This is quite common, and over 80% of those who use smartphones will research the purchases they make online before they buy. This is different from the customer behavior even just a few decades ago. That means you must keep up with the times, especially as a business owner. This is especially true if you want more customers to come to your business. 

Do you know what people will find if they look you up? Depending on the items that you sell, they may first find some unboxing videos online, or even social media posts from influencers. If you sell cosmetics, or electronics, this is likely the first result.  You want to make sure that you attract these customers online, so that it makes a vital first impression in person, or even online. 

With that said, protective packaging is the best way for you to go. It will help you as a packaging person, and also to give your customers the best items. With trends constantly changing, and more people running to the latest thing, you want to make sure that you give the proper unboxing experience. You can do this through giving your customers packaging that they absolutely love. 

If you’re not sure, contact us today, and we’ll help you not only get the ideal packaging, but also give you the best options to choose from. That way, customers are satisfied, and you’ll have more as a result of your actions.